2022
Relay Dance
Entrant Company
CJ ENM Mnet Digital Studio
Category
LIT Dance - Best Dance Video
Client's Name
Country / Region:
South Korea
What will happen if idol groups stand single-file and perform a relay dance? Focus on each individual member’s performance. A performance formatted for vertical smartphone screens.
Relay Dance is M2’s original dance content, in which K-POP idols dance in a line instead of their original formations. Relay Dance has now become a part of the many ‘fandom cultures’, and is also placed as a ‘must go through’ performance for K-POP Artists, since many K-POP fans wait for this content. Last year, a series of 168 Relay Dance videos recorded more than 278M views. In 2022, more than 130 Relay Dance videos got more than 196M views at present. Main casts are PSY, SEVENTEEN, Stray Kids, (G)I-DLE, aespa, TXT and etc.
