LIT Music Awards Gold - Kobi Arad

2025

Celebrate Life

Entrant Company

Kobi Arad

Category

LIT Music Video - Best Experimental Music Video

Client's Name

Country / Region:

United States

Kobi Arad (Internationally Acclaimed pianist - composer / Stevie Wonder Collaborator) is the first musician to receive Doctorate in the field of Third Stream / Contemporary Improvisation from New England Conservatory. A Grammy Awards voting member - he recently won the Holywood Music in Media Awards for Best Jazz (Sketches of Monk); Independent Music Awards for Jazz Instrumental Album (Segments), LIT Talent Awards (Platinum) for Best Jazz & Global Music Awards (Silver Medal) for World Music (Makams - Places).

Kobi Arad’s music video, “Celebrate Life,” offers an electrifying blend of funk, jazz, and feel-high energy that invites listeners to celebrate and appreciate the joys of life. The video, shot on a Google 7 Pro phone, features the vibrant streets of Cartagena’s old city and incorporates the spontaneity of its everyday life. By showcasing occasional passersby as part of its narrative, the video reflects the unscripted beauty of human connection, adding a raw, experimental charm to its visual storytelling.

Inspired by a moment of reflection and freedom, the track fuses 70s funk influences with Arad’s distinctive jazz sensibilities, creating a vibrant sound that is both fresh and elevating. Channeling the spirit of icons like Prince, “Celebrate Life” serves as a rejoicing of personal evolution and gratitude, with a groove that’s both infectious and inspiring. “Celebrate Life” is poised to elevate spirits and remind listeners of the beauty in everyday moments.





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