LIT Music Awards Gold Winner - Volcanum Creative Lab

2021

Fashion Bags For Blood Bags

Entrant Company

Volcanum Creative Lab

Category

Short Video Performance - Social

Client's Name

Hemosc

Country / Region:

Brazil

In Brazil, only 1.8% of the population is a blood donor. Proportionately, our country has less donors than its neighboring countries, such as Argentina and Uruguay. It’s real: the number of blood donors, in Brazil, is still very low. So, various digital influencers, models, stylists, and content creators came together to do a major action, aiming to motivate new people in donating and contributing with this important cause. We present: Fashion Bags for Blood Bags. In a critical moment, when there was a significant decrease on the number of donors, some personalities from the fashion universe united and decided to take an important decision: donate their designer handbags to people who donated other types of bags — the blood bags. In a few days, the action took hold of several communication vehicles and made headlines in newspapers and news portals throughout Brazil. In addition, there was a huge and spontaneous repercussion on social media without having a single investment in digital platforms of any kind. The campaign won the internet completely and got a massive support from a big public.

Credits

Volcanum Creative Lab
Lucas Damazio
Volcanum Creative Lab
Júlia Peruchi Sehnem
Volcanum Creative Lab
Maria Regina
Volcanum Creative Lab
Lívia Peruchi Sehnem
Volcanum Creative Lab
Mayara Cardoso
Volcanum Creative Lab
Katia Selinger
Volcanum Creative Lab
Rafael Horseff
Volcanum Creative Lab
Gabriela Texeira Aléssio
2021
LIT Talent Awards - Solo Guitar Works
Marius Noss Gundersen

Entrant Company

Gvito Records

LIT Talent Awards Winner

Category

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Country / Region

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Benjamin Love

Entrant Company

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LIT Talent Awards Winner

Category

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Country / Region

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Entrant Company

Marius Noss Gundersen

LIT Talent Awards Winner

Category

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Country / Region

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Entrant Company

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Category

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Country / Region

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