LIT Talent Awards Winner

2022

"Onwards & Upwards" ft Mr. Lawrence

Entrant Company

Marlon van Maastricht

Category

LIT Music Video - Best Low Budget Music Video

Client's Name

Zero Expectations

Country / Region:

United Arab Emirates

Thematic Song Synopses:
“Onwards & Upwards” is a motivating, forward thinking and driving song. But it’s also about doing the right thing! Knowing that you if you do, your courage will be rewarded. Luke 6:38 “Give, and it will be given to you …. For with the measure you use, it will be measured back to you.” At the same time the song points to the obvious other end of the stick. Be kind, and give before you take, otherwise your road will be very lonely. Especially in your hour of need, when you will find no helping hand if you have never lent one yourself to another.

Technical Song Synopses:
The instrumental track has a beautiful progression from calm and contemplating to energized and driven. The lyrics, vocals and sound mixing aims to strengthen this further. Which is why, for example, the Intro, Bridge and Outro only have a “held back” lead vocal. Whereas the verse and chorus climaxes that intend to underline the message are belted in full force by an entire crowd in “live stadium style”, compared to a very staccato sung style in the verses that matches the rhythm guitar and musical energy of the verses.

Video Synopses:
The video aims to further strengthen the contrast of the Intro, Bridge and Outro with dreamy, anaglyphic underwater footage of a ballerina searching and coming up for air, while the verses and parts of the choruses have a Pop Art approach to match Onwards & Upwards’ genre of music. Brought together with strategically placed footage of the funky guitarist and drummer which can be seen featured in other Zero Expectations video’s as the virtual members of Zero Expectations Band.

Zero Expectations is the creative pseudonym of the Dubai based Dutch Singer, Songwriter & Producer Marlon van Maastricht, publishes his work under his own independent label Zero Expectations Music.

2022
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