Muggle

Muggle is a satirical MV that blends storytelling, music, comedy, and irony to take a sharp jab at the herd mentality and lack of critical thinking in today’s society. Through the absurd metaphor of a “Truth Auction House,” it lays bare how truth is dolled up as entertainment and how people willingly lose themselves in a shared delusion.

The film dovetails seamlessly with the themes of the song Muggle, its lyrics, and the singer’s message. Through the story of Angela and X, it highlights the courage it takes to stay true to independent thought in a world obsessed with chasing fabricated “truths.” With a playful yet biting tone, the film mocks the “gossip-hungry” culture thriving on social media, making it a rare and bold critique within China’s digital entertainment landscape. Its distinctive audiovisual style and absurdist aesthetic hold up a mirror, daring viewers to take a hard look at themselves.