LIT Music Awards Silver Winner - Kobi Arad

2024

Addicted to Your Love

Entrant Company

Kobi Arad

Category

LIT Music Video - Best Experimental Music Video

Client's Name

Kobi Arad

Country / Region:

United States

Kobi Arad (Internationally Acclaimed pianist - composer / Stevie Wonder Collaborator) is the first musician to receive Doctorate in the field of Third Stream / Contemporary Improvisation from New England Conservatory. A Grammy Awards voting member - he recently won the Holywood Music in Media Awards for Best Jazz (Sketches of Monk); Independent Music Awards for Jazz Instrumental Album (Segments) & Global Music Awards (Album of the Year, 2021, Makams - Places).

This music video artfully blends Creative Jazz with Sensuality, primal ecstatic dance-beat, joy, and exploration. It serves as a tribute to Prince while also delving into the complex theme of addiction to love—a concept that resonates across various aspects of human experience. Moreover, it introduces a social justice perspective, advocating for the expression of heterosexuality and Eastern forms of interaction and affection between genders.

As the focus increasingly shifts towards supporting minority sexual orientations and identities, such as LGBTQ+ rights and other marginalized groups, many feel that the experiences and desires of heterosexual males are often overlooked or judged in this evolving social environment.

Through this provocative piece, Arad aims to open a dialogue about this marginalization by showcasing a heterosexual man receiving consensual admiration from women. By doing so, he seeks to reclaim a narrative that seems to have lost its space in the current landscape of sexual and social interactions.

In the video, women are depicted following a male in a submissive fashion, their hands clasped, symbolizing mutual addiction. The women yearn to embrace their submissive nature, while the heterosexual male longs to be dominant, connecting deeply with the feminine aspects of the women. This submission, rooted in Eastern culture, is portrayed as a natural and healthy approach to sexuality. Arad contrasts this with Western culture's current trend of celebrating minority peculiarities, which some perceive as a deviation from traditional sexual norms.




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