LIT Music Awards Platinum Winner - LiFi Media Production, LLC

2023

Demon

Entrant Company

LiFi Media Production, LLC

Category

LIT Music Video - Best Hip Hop Music Video

Client's Name

Fresh Da Zoe

Country / Region:

United States

This is the directorial debut for Mike Gentile and his first music video production with LiFi Media Production. Fresh Da Zoe contacted our production agency looking for a "movie-like" music video. After having made numerous low-budget music videos, Fresh was looking for something...well, Fresh. We worked with Fresh to come up with the concept and story as it relates to his song and his real life experiences. Here is how it was explained to me.

They call him (Fresh Da Zoe) a Demon because he has no emotion, has no reaction to shocking things that would terrify a normal person. Having grown up on the streets of Haiti he has seen countless horrors, murders, dead bodies, etc. So much so that they would say he has no heart...

From this we developed the story of him being abducted by a rival gang. The gang boss wants Fresh's heart as evidence that he's out of the picture, but when they cut him open they discover he doesn't have a heart. The Demon sits up as the music video begins. At the conclusion of the video we catch back up with Fresh Da Zoe as he and his crew have tracked down the individual who kidnapped him. While the tough gangster begs for forgiveness Fresh isn't phased and executes his rival. As he walks away for a split second we see the "Demon" in his eyes.

Credits

Musical Artist (Rapper)
Fresh Da Zoe
Lead Actor
Wesley Pierre
Beat Producer
Slay-Z Beats
Song Engineer
Aviator
Independent Record Label
Voodoo Flow Entertainment
2023
LIT Talent Awards - Bolereando de Ignacio Salvatierra P.
Ignacio Salvatierra P.

Entrant Company

INSPIRACIONES MUSIC

LIT Talent Awards Winner

Category

LIT Music - Best Album

Country / Region

Panama

2023
LIT Talent Awards - RUMBA Y CALIPSO/ Ludovina Medrano/ CALYPSO ROAD
Ignacio Salvatierra P

Entrant Company

INSPIRACIONES MUSIC

LIT Talent Awards Winner

Category

LIT Music Video - Best South American Music Video

Country / Region

Panama

2023
LIT Talent Awards - Aris Paul Band

Entrant Company

Aris Paul Band

LIT Talent Awards Winner

Category

LIT Music - Best New Band

Country / Region

United States

2023
LIT Talent Awards -

Entrant Company

Sophia Agranovich

LIT Talent Awards Winner

Category

LIT Music - Best Classical Music

Country / Region

United States